A Search Eulogy For Yahoo
And then there were two. 
Make no mistake, Yahoo’s out of the search game. I know the spin. Better user interface, new ways to innovate, a winning play. Let’s not kid ourselves. They’re done. Not today, not necessarily in a year, but down the line at some point. Done.
And it’s sad, because they were one of the originals. There was a time when the mighty Yahoo roared above all other search engines. When people were so worried about being listed in Yahoo that they pondered lawsuits over the issue, because not being in Yahoo was like not being on the internet at all.
Sound familiar? Yeah, Yahoo was the Google of its day. Funny to write that — it should be Google is the Yahoo of its day, but that’s how the tables turned in the search space. (…)








