(IT Europa) – IDC expects the EMEA PC market to return to double-digit growth in unit shipments, driven by recovery in Central and eastern Europe. The market may reach +14% Y/Y Growth in 20 10. Although price erosion will continue, revenue growth is also expected to turn positive. Consumer demand will continue to drive PC sales, with business demand picking up more strongly from mid-year onwards.

The transition to mobility will continue unabated across the region, as notebook renewals and further expansion of the installed base accelerate, however all-in-ones will help sustain consumer desktop volumes. The commercial segment is clearly benefiting from a more favourable y/y comparison in 1H 10, with demand levels expected to recover from 2H 10 onwards across both SMB and corporate sectors. Public sector spending is likely to remain curbed across key economies following major investments in 2009.

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